Inspiration lies on the other side of comfort.

We take risks but are absolutely never reckless. The right amount of adventure awakens our soul and a dash of risk reminds us of our mortality, gently urging us to make the most of this short, wonderful life.

No one likes a meanie-head.

We show the same respect and love to our people as we expect our people to be showing the world every day in their relentless pursuit to do good. Shift the focus from doing well, to doing good.

Speak truthfully and confirm through action.

Words are easy to dismiss. Every word, express or implied, is a promise to our stakeholders. The true measure of character is how well these promises are kept and we have no tolerance for broken promises.

Imagine. Create. Inspire. Repeat.

Progress derives from a synthesis of innovation and necessity. Innovation depends on how much we are willing to dismiss preconceived ideals and just listen to the voice of simplicity. It's ok to act like a kid and get back to dreaming again.

Foster excellence in mind, body and spirit.

Our mission is to enrich the lives of others. We cannot do this well without first starting with our own. A healthy mind, body and spirit for each our people so they in turn can provide the same for the world.

We are equal and importantly not identical.

Our teams thrive from within by exploiting the strengths and protecting the vulnerabilities of each other. We excel externally by maintaining our connection to and shielding our impact on the environment in which we operate and exist.